Project

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KFC

Year

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2020

Catogory

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Concept Design, Direction, Graphic Design,

Synopsis

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Collaborating with Crossroad Studio, I developed the concept and social media content for KFC’s Scaled Up for Flavour campaign. My process included supporting the director to translate the concept into live-action shots, ensuring the visuals aligned with the campaign’s bold and cinematic identity.

Vibrant colours and expansive landscapes were incorporated to enhance the campaign’s cinematic quality and emotional impact.

The campaign amplifies product scale to mirror the intensity of flavour, positioning KFC as bold and indulgent within a competitive fast-food landscape.

A heightened, cinematic world was crafted to embody the boldness of the product.

Cinematic visuals were used to immerse the viewer, creating an emotional connection that strengthens the campaign’s impact.

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Copyright

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©2023 Pixeloracle.co.za

Contact

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info@pixeloracle.co.za

Social

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