The hero visual combines real-life moments — friends, families, and couples — to show how Nando’s is woven into everyday South African memories.
A social-first post designed to encourage participation through #MyNandosStory, turning everyday customers into storytellers while driving engagement and app downloads.
A bold visual exaggeration of Nando’s signature spice, using flames and expression to capture the fiery flavour and fun personality of the brand.
Project
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Process
Objectives
- Drive 25%+ increase in user-generated content
- Boost app orders & in-store visits through shareable experiences
- Strengthen emotional connection with the “Oh What a Place!” platform
Target Audience
18–40-year-old South Africans (especially in Cape Town, Joburg, Durban) who already love Nando’s but now want to brag about it.
Campaign Name: My Nando’s Story
Tagline: That place where the chicken is flame-grilled… and the stories are even hotter.
Why this campaign?
Nando’s just dropped the powerful “Oh What a Place!” brand reset in November 2025 — a heartfelt homecoming celebrating real South African connection. “My Nando’s Story” is the perfect 2026 follow-up activation: it turns every customer into the hero and keeps the momentum going. It’s not another ad — it’s a nationwide story-collecting movement that makes people feel seen.
Objectives
- Drive 25%+ increase in user-generated content
- Boost app orders & in-store visits through shareable experiences
- Strengthen emotional connection with the “Oh What a Place!” platform
Target Audience
18–40-year-old South Africans (especially in Cape Town, Joburg, Durban) who already love Nando’s but now want to brag about it.
Key Message
Nando’s isn’t just chicken — it’s the backdrop to your best memories. Share yours.
How it works (super simple)
- Visit any Nando’s (or order via the app)
- Take a photo or 15-second video of your table, your people, your peri-peri face
- Post on TikTok / Instagram / X with #MyNandosStory + tag @NandosSouthAfrica
- Bonus: scan your receipt in the Nando’s app for extra entries
Prizes
- Grand Prize: Nando’s for a year + your story turned into a national TV/digital ad
- Weekly winners: Free meals for 3 months + featured on Nando’s socials
- 50 runner-up stories printed as posters inside restaurants nationwide
Channels
- TikTok & Instagram (main playground)
- X for quick stories
- In-store posters & table talkers
- Nando’s app push notifications
- Influencer seeding (foodies, comedians, and everyday heroes)
Creative Direction
Warm, real, proudly South African. Mix of cinematic film and raw phone footage. Same 87° tilted typography and rooster as the “Oh What a Place!” campaign so it feels like one family.