Minimal, premium, logo, texture, detail
Apparel, system, black, off-white, clean
Lifestyle, outdoor, minimal, premium, editorial
Final Identity System
ZODONE is a minimal outdoor apparel brand built for urban explorers who move between city and nature.
The identity is designed around transition and balance—capturing the shift between structured environments and organic landscapes.
- Audience: Design-conscious, outdoor-curious city dwellers
- Positioning: Premium, minimal alternative to loud outdoor brands
- Concept: Horizon as a symbol of transition
A System Built on the Horizon
Content:
- The circle = world / environment
- The horizontal lines = horizon / movement / balance
- The repetition = rhythm of travel
Moodboard
Typography
Typography balances clarity with subtle character to reflect the brand’s restrained personality.
Logo Exploration
Exploring multiple directions allowed the strongest concept to emerge through iteration and refinement.
Packaging & Brand Applications
Icon + Pattern System
